Inspiration & Influences
The conception of our collections, stores and even the apartments and houses of our designers originate from a large mix of eclectic influences. A vintage rosewood cupboard can be placed upon a rough concrete floor with no second thought. An Indian hairdressing salon with an improbable logo could very well become a print on our t-shirts the following season. A classic American baseball logo can be stitched upon a Japanese worker shirt, and a military overcoat from before 1940 found in a thrift store can easily be adapted to become a unique key piece in our collection.
From Tokyo all the way to Stockholm, while passing through Brooklyn,New York; we are always curious and always on the lookout, without limiting ourselves to one particular style. We prefer mixing and matching over purism. As they say: old, new, borrowed and blue. What ties everything together is authenticity, craftsmanship and the passion that comes with it..
04 - inspiration
Home Town : Brussels, BE
A city of diversity, creativity, arts, antiquities and design of all sorts. Brussels has always fascinated us, in no small amount due to its astonishing qua- lity of being a perfect human & architectural ka- leidoscope., Over 163 nationalities and cultures continually come together to create a big picture that is unabashedly cosmopolitan.
The true treasure of Brussels is its architecture. Yes, indeed. It is one of Europe’s richest cities when it comes to Art Nouveaubuildings and structures. Predo- minantly in the communes of Ixelles and Saint-Gilles, but also scattered throughout the rest of Brussels,
from Etterbeek and Schaerbeek to the historical cen- ter and the popular Marolles district (which is the hotspot for antique shops in the city).
One could work a mile and stumble upon 5 diffe- rent cultures with their own specific vibe, style and way of life. This - to us - is a continuous source of inspiration. Brussels also equals the omnipresence of art and design, in a city that never takes itself too seriously.
04 - inspiration
Architecture & Personalities
The decors of our stores are directly linked to the personalities that make Bellerose the brand it is to- day. From a very feminine and delicate interior with vintage accessories and a romantic flair, to a robust wooden boudoir with a very masculine look and feel, or a more playful and relaxed kids department with vintage toys and cardboard teepees: we have so- mething for folks of all kinds and origins.
A large chunk of the heart and soul of Bellerose stems from this imbroglio; Patrick and his son Derek take care of mostly everything to do with the archi- tecture and decoration of our stores, helped by an in-house team of creative professionals. We strongly believe in true craftsmanship and manual trades such as carpentry, visual merchandising and window dis- plays. It’s this total package that gives us the confi- dence and know-how we need to open new boutiques and to update/uplift the existing ones.
04 - inspiration
Traveling & Discovering
This paradise for hipsters is filled with trendy and unusual places. Between endless vintage stores, flea markets and art galleries, the choice is yours. Main- ly located on Bedford Avenue, shops are surrounded by street art/graffiti and abandoned factories. The streets are heavily caffeinated with endless places to sip a hot cup of coffee in an authentic setting. Blue Bottle Coffee is becoming hugely famous for their coffee prepared the old fashioned way and ready by the minute.
On Saturdays, feel free to get lost in the Smor- gasburg flea market, which is one of the most coveted food markets in NYC, where more than 100 vendors are selling their artisanal products and vintage clothing. This is the perfect place to enjoy good food and a beautiful view on the New York skyline.
A quick train ride from the Shinjuku train station, Shimokitazawa is quickly becoming the bohemian area of Tokyo.Esthetically it is as remarkable as Harajuku, stylistically though it’s very different.The crowds and the noise of the inner city seem very distant when you’re walking down its avenues and amidst its modern architecture. Shimokitazawa actually is an area better discovered by foot rather than by car to be fully immersed in its beautiful decay à la japonaise.
Even if its commercial appeal is undeniable, it still feels a lot more open and authentic than someof its counterparts. Its unassuming boutiques, coffee shops and bars breathe a homemade delicacy. Narrow, winding streets and alleys weave the map of the area. Threadbare t-shirts, washed jeans and other authen- tic garments are what people wear here. Street artists and buskers contribute to the rock’n’roll reputationof the area. Music lovers from all over Japan know Shimokitazawa, even if only by name.
Located on the isle of Södermalm, south of the city, SoFo is an old working class area that in recent years has become the epicenter of bobo culture in Stockholm. An urban jungle full of architects, pho- tographers and other creatives types of all sorts. They’re usually in between 25 & 40, wear skin-ny jeans, Stan Smiths, leather perfectos & John Lennon sunglasses. Bourgeoisbut not bling-bling, they’re allergic to mass consumerism, ostentuous luxury and gluten. Their favorite restaurants is the- Pompadour, they eat quinoa salads and chia pud- ding instead of the traditional salmon cakes or liver paste. In the weekends you’ll see them pushing a stroller while their babies play with recycled woo- den toys. If there’s enough time they meet up on the beautiful, green and central Nytorget square.
An interesting history, alternative clothing and design shops, eco-friendly ethics: it didn’t take much more to make SoFo the favorite area of many a travel guide and fashion magazine. In 2014, the area was already chosen as one of the 15 coolest in the world according to Vogue. Specialized website theculture- trip.com said that SoFo would become "so fashionable it would hurt".