01 - timeline

From the 80’s to Today


1989

Birth of the Bellerose brand, in the form of a first line of Men’s shirts. 

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1990

First store in Knokke, Belgium (by the seaside) with a first complete Men’s collection.

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1998

Start of the Bellerose Women’s collec- tion, under the supervision of Laetitia Van Gindertael until today.

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2002

Bellerose decides to dress the whole family and unveils its first line of Kidswear.

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2009

 Our first Kids only store sees the light of day in Antwerp, Belgium.

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2003

First Flagship Store in Brussels (Place Stéphanie), a concept store of 600 m2 housing our 3 collections plus a large selection of other brands and all kinds of accessories.

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2014

The Women’s collection gains momen- tum and transforms into 4 capsules per year.


2015

Bellerose goes digital and launches its E-Store and different social media platforms.

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2005

New playing fields for the brand. Asia (Japan and Korea specifically) and the United States join the ranks of our multi-brand customers.


2007

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2016

It’s France all the way, with 4 new stores (in Paris & Lille) before the end of the summer. First campaign with renowned photographer & globe trot- ter Théo Gosselin.

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