01 - timeline
From the 80’s to Today
Birth of the Bellerose brand, in the form of a first line of Men’s shirts.
First store in Knokke, Belgium (by the seaside) with a first complete Men’s collection.
Start of the Bellerose Women’s collec- tion, under the supervision of Laetitia Van Gindertael until today.
Bellerose decides to dress the whole family and unveils its first line of Kidswear.
Our first Kids only store sees the light of day in Antwerp, Belgium.
First Flagship Store in Brussels (Place Stéphanie), a concept store of 600 m2 housing our 3 collections plus a large selection of other brands and all kinds of accessories.
The Women’s collection gains momen- tum and transforms into 4 capsules per year.
Bellerose goes digital and launches its E-Store and different social media platforms.
New playing fields for the brand. Asia (Japan and Korea specifically) and the United States join the ranks of our multi-brand customers.
It’s France all the way, with 4 new stores (in Paris & Lille) before the end of the summer. First campaign with renowned photographer & globe trot- ter Théo Gosselin.