Twilight Zone: a story of reflection

After a long journey in the heart of the tropical jungle, our new window display will take you on a voyage beyond the visible. Discover and enter the universe of our characters through reflection.

Step into the Twilight Zone: A game of infinite lines and angles reflecting the layers of life.

The original idea behind the “Twilight Zone” was to play with visual effects and optical illusions. It was important to break with the jumble of plants, crocodiles and waterfalls from our previous staging. Straight lines and geometrical shapes create a lighter feeling while mirrors and the game of reflection give the installation a contemporary, almost avant-garde touch – something that might not be expected from Bellerose. However, the wooden boxes, vintage light bulbs and petrol blue colour definitely make the set feel like home.

VUE D'ESPRIT
The law of reflection says that for specular reflection the angle
at which the wave is incident on the surface equals
the angle at which it is reflected. 
Mirrors exhibit specular reflection.

 Brussels Stephanie Store

Brussels Stephanie Store

Playing with mirrors is also an invitation for passers-by to enter the universe of our SS’17 collection as a parallel world; to become actors of its motion and perception. This simple visual effect really creates an interaction with the environment, blurring the frontier between the inside and outside of Bellerose.

 Antwerp Adult Store

Antwerp Adult Store

Once again, our team of creative designers and window display specialist have brought this heavy project to life. One and a half ton of wood and nearly as much glass were necessary to dress up the windows of the 7 selected stores. After a month of production to build the mirror boxes, and 3 weeks of installation in stores, the project was finally ready to see the light. But don't get too attached, we're already working on the next story to come... 

Discover our Twilight Zone windows at the following stores:
Antwerp Adults, Antwerp Kids, Brussels Stephanie, Ghent, Paris Echaude, Paris Courcelles and Lille.

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