This season again, we've decided to ask three of our favorite stylists to pick outfits from our kids’ collection and to dress their own children for a very special and personal editorial. First up is Yvadney Davis, an English freelance Kids & Teens Fashion Stylist.
Based in Norwood, South London, with her husband and two children MG (5) and Lolo (2), she studied her Fashion Design Degree at Central Saint Martins, before starting a career in PR followed by fashion styling. Scroll down to find out more about her work and discover how she styled her kids using pieces from our current collection.
How did you end up doing Kids styling?
Becoming a mum opened my eyes to exciting world of kids’ fashion. I fell in love with how all the creativity and energy of childhood can be celebrated, without compromising on cool. It’s essentially fashion with a sense of humour.
What’s the shoot/editorial you’ve loved working on the most and why?
It would have to be 'Train to Skaville', not only because I just love the final result, but the concept was really personal to me. Honouring my mum's generation as the children of the Windrush Generation growing up in the UK.
I absolutely loved the location, which was a tiny vinyl record shop in London. The owner was fond of that era and styled in some classic reggae and ska records which you'll see in all the of the shots. The clothes had all the charm of the 1970s while being utterly relevant and the models were sensational!
Now let’s talk kids fashion a bit, since we have an expert here. What is your favorite trend for kids this summer?
I think 'Stranger Things' has had such a big influence that there's been a rennaisance for 80s kidswear. Sporty casuals, ra ra skirts, geometric prints, slogan tees and playful denim. I just love it as I was born in the 80s, so it's all very nostalgic. It's such a big trend and one I think we'll see around for some time yet.
According to you, what’s the particularity of Kids fashion in the UK ?
Well us English are known for our eccentricity, which extends to kidswear. It’s a perculiar blend of traditional styles – smocking, delicate florals and peter pan collars – mixed in with a bit of street and punk, so lot’s of colour, experimentation and quirky shoe combinations – Dr Martens with everything.
As we’re a Belgian brand and you’re from London, we’re really interested in knowing what’s your impression about Bellerose—And about this Kids SS ’18 collection!
There is so much to love. The womenswear is incredibly easy to wear, statement colours and fabrics that can be dressed up or down.
The kids collection is a winner, you have comfort and style. I really like the muted brights, practical seperates and retro athletic details. As for the printed summer cotton dresses, well they're absolutely adorable.
Can you tell us about the pieces you’ve selected for your kids?
I’m a huge fan of colour and patterns, so I chose pieces that reflected that, their personalities and the fact that they’re young kids and need to be free to play and move. My son’s outfit, while really on trend, has lots of handy pockets (for his little toys) and the jogger-style trousers are really practical. My daughter is full of character and already has a strong sense of personal style, so this fun skirt and stripes combination, ticked all the boxes.
And last but not least, what are your favorite places to spend time with your kids in London?
PARK - Crystal Palace Park
It has everything you could want, a great kids playground, a world-class sports centre, maze, boating lake, petting farm and it's legendary Victorian dinosaurs.
SHOPS - Church Street in Crystal Palace
It's a hidden gem for antique and vintage fashion enthusiasts like my self.
MUSEUM - The Royal Museums in Greenwich.
These three museums are set up for families, from Space Safari shows for young kids in the Peter Harrison Planetarium to dramatic boats in the Maritime Museum and Cutty Shark Ships. Always a great day out.
CAFE - Blackbird Bakery
For the most delicious diary free cakes and breads
RESTAURANT - Crystal Palace Market
It sources local food, and has a great kids menu, perfect for feuling up in between shopping!