Tradition and innovation do not have to be counterparts. They can strengthen one another or they can perfectly go hand in hand, allowing contrast and dissimilarity to emphasize the importance of either. It is no coincidence the Japanese are renowned for both.
Whether it’s the forward thinking contemporary art of Nobuyoshi Araki and Miroco Machiko or the unique approach of architects such as Shigeru Ban and Tadao Ando; there is an undeniable purity and a unique imagination at the core of what they do – something we tried to translate to this season’s women’s collection.
Refinement, resourcing and a growing awareness of what we’re trying to say as a brand were all key to the design process. Bellerose staples such as our noble knitwear, extensive denim capsule and reversible bomber jackets were often reinterpreted with the addition of detailed embroidery, knots, ties, touches of lace and anemone floral prints, only to find themselves in the company of plenty of new and exciting pieces with progressive forms and shapes. Loose, workwear inspired pants and jumpsuits in firm cotton twill encounter smooth, silky shirts and dresses, while boxy, cropped sweaters are unabashedly combined with hi-waist pencil skirts or retro, naval style trousers.
Stripes, polka dots, traditional tartan checks and exclusive prints designed in-house are to be found all throughout this collection, at the forefront or more discreetly on the interior lining. When it comes to this season’s color palette it is clear that various shades of indigo, along with subdued kinako hues dominate, contrasted by a deep kombu green and a bright cherry red. A wide range of accessories was created, resuming Bellerose classics and integrating this season’s thematics; from a variety of shopping bags, to bold scarves and beaded accessories – we’ve got it all covered.