Spring is already blossoming in Bellerose stores. A visit to one of them is a subtle journey in space and time, transporting us to the City of Angels, halfway between the present time and the 70’s. It’s a tour of the streets of L.A., from Sunset Boulevard to Venice Beach. A place of psychedelic rock and flower power.
With the launching of the Spring/Summer 2016 collection, Bellerose invites everyone to get on board for a Californian journey that will last the whole season, starting with the glowing city of Los Angeles. Inspired by the carefree spirit of youth and the romantic flair of 70’s street fashion, Bellerose has created versatile and flattering pieces in delicate fabrics, including cotton, linen and silk, in soft and gentle tones.
French photographer Théo Gosselin’s work definitely reminds us of the youth culture boom in the 60’s and 70’s - young, free and immortal. Capturing and transmitting the stunning beauty of life, Théo Gosselin’s favorite subject is the uninhibited youth photographed in the privacy of his trips around the globe. Documenting his adventures, loves, friendships, and exploration of nature, he shares with us his own evolution in our strange world. For the S/S’16 first window display, Bellerose has chosen to exhibit four of Gosselin’s photographs that best express the mood of this first Californian stopover in L.A, to be wild and free.
Bellerose's giant moodboard also includes a video produced by Loïc Van Der Heyden, as a montage of archive footage of the streets of L.A. The street as a symbol of movement, change and freedom for generations of youth across the world. The street as an invitation to travels, discoveries and growth. The street as a public space for self expression and a permanent creation.