Kids are Kings

It is in Paris’ 17th arrondissement that we opened our brand new Bellerose shop !

Located on the corner of rue de Courcelles and rue Cardinet, a prestigious Haussmannian facade is home to our first concept store exclusively dedicated to kids.

A nice, calm neighbourhood, both chic and elegant where you can stroll while passing by a myriad of original shops. Nearby, the Monceau Park and its exquisite shady avenues.


The architectural concept of the shop has been entirely conceived by Frederic Vitre and Patrick Van Heurck, the heads of Bellerose. The aligned light bulbs on the ceiling are reminiscent of the famous Brooklyn Theater, which you might have noticed already!


And guess what? All of the shop’s furniture is homemade. Thanks to Maëlan, who is part of our team, the chairs, tables and decorations were all created internally.

In this shop, there’s one floor for each: girls on the ground floor, boys downstairs. A children’s collection for every age as we also introduced a teen fashion selection, also available in store.

Virginie will be your host at this new shop on 132 Rue de Courcelles.

Having gained significant experience in the children’s fashion field (she spent many years working for Bonton), Virginie and her team will be able to advise you perfectly, and your children and teenagers too.

Take advantage of your visit to Bellerose to wander around the area thanks to Virginie’s tips:

A little hungry?

Go to I Cugini, 15 rue Cardinet. This Italian deli and delicatessen is guaranteed to make your taste buds happy! Sandwiches, salads, focaccia and Italian sweets are available.


An organic shop?

L’Epicerie Verte! Enjoy local organic products at the counter and stroll through the shop to snatch more quality produce. You’ll find it at 5 rue Saussier-Leroy. To keep enjoying their atmosphere, drop by their sister shop (La Table Verte, 6 rue Saussier Leroy) and enjoy their healthy and homemade food both to eat it or take away.


Feeling like something sweet?

Aux Merveilleux de Fred celebrates meringue in all its forms and with no less than 5 flavours. This one is covered in whipped cream with dark or white chocolate shavings and caramelised hazelnut. 7 rue de Tocqueville.

At La Mère de Famille, Paris’ oldest chocolate shop. The shop is worth seeing: its facade has remained untouched; it still has old wooden counters and pretty tiles on its floor… Don’t miss out on their chocolates and sweets of days gone by. 197 rue Jouffroy d’Abbans.

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